This article will explain how to target a specific audience or set of contacts for your discount.
You can apply discounts based on a set of targeting conditions, which may take into account:
- Your customers purchase history.
- Interactions with e-mail marketing campaigns (eg. whether they have clicked a link in a campaign).
- Whether they are in a group.
You can enable a discount when a customer is prompted to enter a coupon code (part of the shopping cart process).
Simple enter the coupon code in the "Require Customer to Enter Code" field.
Contact Filter Conditions
To target a specific audience for your discount, use the drop-down menu titled "Select a Condition". You can combine and stack conditions, and negate conditions (eg. all contacts in the Members group who have not purchased a product).
Enable the Discount
You can enable the discount for use publicly through the shopping cart, or alternatively only for use with administrators.