What Kind Of Website Do You Need

So now you have a fair understanding of why you need a website and how long it will take. Now we need to get down to brass tacks and figure out exactly what you need.

Each business and website is completely unique in what they need, so this will only be a guideline so you can gather your expectations. Please keep this in mind and use these templates as a basis to form your understanding.

The ‘Business Card/Brochure’ website

This is the kind of website that is all about 2 things: Looking good and providing vital information. This kind of website perfectly suited for a product or service that doesn’t need much explanation, it just needs some catching imagery to sum up what the product or service is about and provides the information the client is looking for, but nothing else.


  • Cheap, simple and doesn’t require much maintenance

  • Looks good which can appeal to clients

  • Helps to generate leads


  • Doesn’t offer room for growth

  • Is a current trend - may be out of date in a year or two

  • Only works towards a single goal

The Regular Five Pager

Most websites you see will fall under this category. Homepage, About Us, Services, Gallery, Contact Us. There is a reason why this is the most preferred website type though, it is functional and it works for most businesses most of the time.


  • Allows room for growth. You can add as many pages as you like

  • Familiar layout for clients to navigate

  • Gives clients a full overview of your services


  • Can grow too much, making it impossible to navigate

  • Can be fairly costly

  • Can look out of date if not designed properly

The Online Store

Looking to set up a store online? A cheap option would be to opt in for something like Shopify, but it isn’t recommended if you are selling more than 5 or so items and are looking for a more advanced system. Wordpress’s Woocommerce is a free, basic e-Commerce platform but can get exponentially expensive if you need to add on certain features. Synergy 8’s e-Commerce platform has all of the add-ons included for free and also integrates with the rest of your digital marketing, so if you are looking for an integrated system Synergy 8 will work out to be much cheaper for you.

Pros (Wordpress):

  • Cheaper to set up if only want basic functionality

Cons (Wordpress):

  • Integrations/plugins are costly

  • Plugins slow down the website leading to decreased sales

  • Analytics aren’t linked to website by default

Pros (Synergy 8):

  • Seamlessly integrated with the rest of your online marketing

  • Updates are automatic and applied to every website regardless of build

  • Integrations and features are included for free

Cons (Synergy 8):

  • Monthly cost may not be suitable for start-ups

  • Specific integrations may require custom development

The Custom Job

If you need something truly unique, it is best to look for the system that you can base your entire online marketing strategy from and build from there. Custom developments will get you exactly what you need, so you need a trustworthy developer that can work closely with you to make sure everything works the way it is intended. The developer also needs to be very comfortable with the system so the development runs into as little resistance as possible.


  • You get exactly what you want, you don’t have to adapt tools to fit the brief

  • You are part of the development, so you know what is happening every step of the way


  • Can be very costly

  • Takes a long time to develop

  • Choosing the wrong company or platform may make the system redundant after months of work

Which group do you fall into?

Next article in the series →  ‘Where’: Local VS Offshore developers