A post is a short piece of content on your website, usually aimed at driving traffic towards a full article, page, product, event or brochure.
Each post normally consists of an image, title, short description / teaser, and may link to one of the places listed above, or alternatively external address.
Posts chave a variety of uses, but are often used to publish timely content on your website such as news updates, blogs and articles. Posting regular updates on your website keeps your clients engaged, and helps with search engine optimization - Google loves fresh content.
Here are a few examples of how posts may be used:
- An accountant posting about tax and budget updates;
- A college posting about a new service or course;
- A framing shop posting regular updates in a blog;
- A 4x4 Accessories shop posting articles; and
- A guitar shop posting about new products in their latest news.
What Are Post Categories?
Post categories are used to display and organize posts on your website. Posts are sorted into post categories depending on their subject matter.
Post categories organize your content in a way that makes it easy for your readers to find what most interests them. Some common examples of post categories are:
- Latest News;
- Upcoming Events;
- Advice Articles; and
- Special Offers.
Let's say a scuba diving company wants to publish an interesting article to promote their services. They decide to post the article "The top 10 places to scuba dive in Australia".
Firstly, they setup the following post categories:
- Latest News
- Scuba Diving Locations
After creating the two post categories, they create their new post, and assign it to the two above post categories. Upon publishing the article it instantly appear's on the latest news and scuba diving locations feeds.
Whats next: Creating a Post Category