Advertise Events on Your Website

How to setup Posts and Pages to advertise an event on your website

After completing this tutorial you would have created a post and page that can be used to drive customers to RSVP to your event.

This tutorial assumes you've already created your event, so if you've skipped that step click here to view a tutorial on how to create a new event.

Firstly we will create a new post, with the aim of driving your website traffic to a page with some more information about the event. This page will then be linked to the events RSVP form.

The Workflow Steps

To advertise a paid event on the website, you would follow these steps: 

  1. Create an event.
  2. Create a post advertising the event.
  3. As part of the post creation, create a new page to drive traffic to the event.
  4. Link the page to the events RSVP page.

Steps to Create a Post:

The aim of the post is to act as a small "Teaser", which will link to a full page dedicated to the event.

Step 1:
Go to Dashboard > Website > Posts.

Step 2:
Select the "New Posts" button, located towards the top of the page.

Step 3:
Configure your new post. As seen in the Example below, add a title, select a category (the category determines where the event post will display on your website, click here for more information on post categories), upload an image and write a small teaser / short description.

For the "Full Version / Link To" option, select the option "Create a New Page". This will generate a new page for the post to be linked to.

Step 4:
Click the "Save & Create Linked Page" button, located at the bottom of the form. Clicking this button will take you to the new page, where you'll enter more details about the event.

Steps to Create an Events Page:

After creating a post using the steps above, you should be looking at an empty page with the page editor open. The aim of this page is to list more details about the event, convincing users to RSVP. Use the page editor to add content, and perhaps an image. For an example of how an events page might look, see the image below.

Linking a Page to the Event RSVP

To allow users to RSVP, you'll need to place a link on the page linking to the RSVP form. To link your new page to the events RSVP form:

Step 1: In a new tab or window in your browser, Go to Dashboard > Customers > Events.

Step 2: Select your Event, and select the "View Online" button. Clicking this button will open the RSVP form for your event. Copy the URL.

Step 3: Go back to the Page and create a link (eg. "Click here to RSVP"), select the text and click the link tool in the page editor toolbar.

Step 4: In the URL field, Paste the URL that you copied earlier.

Congratulations! You have now created an event, a post article and an information page for your event! You can now use the event information page to advertise your event through Social Media and Email Marketing.