Contact & Member Database Features
Maintaining an accurate, up-to-date customer database is both time consuming and expensive. Our approach to building, maintaining and analyzing a database allows businesses to save costs, increase sales and make less mistakes.
Our approach is simple; Have one optimized, accurate database that auto-populates with website form submissions and synchronizes with popular accounting and CRM software.
Because your database is integrated with your store and e-mail marketing software, you can spend less time importing and exporting data, and get a complete overview of how customers are interacting with your business.
Import an Existing Customer Database
Importing your existing customer database is easy with our import tool, which allow you to import contacts generated offline, as well as existing user databases. Most software allows you to export your customer database via an XML or CSV file, allowing an easy import into Synergy 8.
Form Submissions Grow Your Database
Capture new member data through a variety of web forms, including contact forms, quote forms or free trials. Whenever a user enters data on your site, you are given the necessary details to begin effective marketing campaigns.
"Name Squeeze" Feature
Synergy 8's "Name Squeeze" function allows you to restrict access to certain content until the user has registered with the website. You can set the number of page views allowed before the mandatory sign-up. This tool is fantastic for using interesting content to build an e-mail marketing database.
Comprehensive User Activity Feed
The member activity feed allows you to view all activities and interactions with a customer. For instance, you can see: when they have visited your site and which pages they've viewed, which products they've bought, which e-mail marketing messages they've received, their form submissions and more.
Database Grouping & Optimisation Tools
Synergy 8 provides all the tools needed to group your database, detect and merge duplicate customer records. Your members can be grouped by sales, form submissions, location, page views, the possibilities are endless.
Detailed User Statistics & Reporting
View detailed membership growth graphs and statistics. Add annotations to your website timeline to learn what works and what doesn't work well for your online business.